01 / Publishing
Independent books
Original books developed and independently published through Amazon KDP—conversation books for couples and families, alongside imaginative colouring books for children and adults.
Independent studio · Sweden
Ideas made for slow, shared moments.
Masi Creative makes books to hold and games to gather around—small, thoughtful experiences that invite people to pause, play, and create.
Stories
Play
Books / games / good company
Selected work
Two ways to make room for imagination.
02 / Digital play
Turnfolk
A clean collection of classic board and dice games for one shared phone or tablet. No accounts, no online multiplayer—just pass-and-play around the same table.
The bookshelf
Books to talk, create, and slow down with.
Our current catalogue brings people closer through conversation and makes room for creativity with colouring books for all ages.
Relationships · Swedish
Du och jag – när vi precis börjat
Questions, ideas, and small activities for couples who want to discover more about each other.
View on Amazon.se
Family · Swedish
Vi & Oss
A playful conversation book for children and adults who want to talk, laugh, and understand each other better.
View on Amazon.se
Relationships · Swedish
Du & Jag – Vi som älskar, kämpar och växer
More than 100 questions and activities that help couples reconnect during the busy early-parenthood years.
View on Amazon.se
Colouring · Swedish
Prinsessor Målarbok för Barn
Forty fairy-tale illustrations filled with princesses, magical castles, dresses, and animal friends.
View on Amazon.se
Colouring · Swedish
Western Målarbok för Barn
Forty Wild West scenes with cowboys, cowgirls, horses, prairie landscapes, and adventurous characters.
View on Amazon.se
Colouring · Swedish
Riddare Målarbok för Barn
Forty medieval adventures with brave knights, castles, horses, shields, and magical worlds.
View on Amazon.se
Colouring · English
Make Color, Not War
A playful anti-war colouring book with thirty peaceful, funny designs for adults and children.
View on Amazon.seThe studio
A small studio can still make things with a long life.
Masi Creative AB is an independent Swedish creative company working across publishing and digital products. We care about clear ideas, considered details, and experiences that feel good to return to.
- Based in
- Sweden
- Working with
- Books & games
- Approach
- Simple, tactile, human
How we work
Our principles
- 01
Make it clear
Good ideas should be easy to understand and welcoming to begin.
- 02
Make it tactile
Whether paper or pixels, the details should reward touch and attention.
- 03
Make it lasting
We choose calm usefulness over noise, novelty, and short-lived trends.
Contact
Have a question about our books or Turnfolk?
For books, collaborations, and general enquiries, write to hello. For help with Turnfolk, our support inbox is ready for you.